Working with an icon
Designed on-screen graphics for Cadillac events since 2018. It’s been enjoyable to work with an evolving brand over these past few years and to design within the new brand guidelines as they develop and change in real time.
Unintended influence
Working with a creative director, we designed a geometric graphic to help illustrate a point leadership was trying to make. This graphic wound up being named “The 3 X 6” and was incorporated into the internal Cadillac brand.